The material world is nothing but forgetfulness of the original Supreme Personality of Godhead, the creator of everything.
-Shrimad Bhagvatam Canto 4 Chapter 24 Verse 63, Translation and Purport

स वै पुंसां परो धर्मो यतो भक्तिरधोक्षजे ।
अहैतुक्यप्रतिहता ययात्मा सुप्रसीदति ॥ ६ ॥
The supreme occupation [dharma] for all humanity is that by which men can attain to loving devotional service unto the transcendent Lord. Such devotional service must be unmotivated and uninterrupted to completely satisfy the self.
-SB 1.2.6