The material world is nothing but forgetfulness of the original Supreme Personality of Godhead, the creator of everything.
-Shrimad Bhagvatam Canto 4 Chapter 24 Verse 63, Translation and Purport

न यस्य कश्चातितितर्ति मायां
यया जनो मुह्यति वेद नार्थम् ।
तं निर्जितात्मात्मगुणं परेशं
नमाम भूतेषु समं चरन्तम् ॥ ३० ॥
No one can overcome the Supreme Personality of Godhead’s illusory energy [māyā], which is so strong that it bewilders everyone, making one lose the sense to understand the aim of life. That same māyā, however, is subdued by the Supreme Personality of Godhead, who rules everyone and who is equally disposed toward all living entities. Let us offer our obeisances unto Him.
-Shrimad Bhagvatam Canto 8 Chapter 5 Verse 30