Actually, this Kṛṣṇa consciousness movement, practically showing how to cultivate the devotional life, taj-joṣaṇāt. And if we do so, then āśu. Āśu means very soon, without delay, even in this life. Even in this life, not that we have to wait for another life. If we practice devotional service in this life, even for few days, still, it will be a permanent asset.
-Lecture on SB 3.25.25 -- Bombay, November 25, 1974

प्रवृत्तिं च निवृत्तिं च जना न विदुरासुरा: ।
न शौचं नापि चाचारो न सत्यं तेषु विद्यते ॥ ७ ॥
Those who are demoniac do not know what is to be done and what is not to be done. Neither cleanliness nor proper behavior nor truth is found in them.
-Bhagavad-Gita Chapter 16 Verse 7