Academically, one may be very learned, but because of his long association with material nature, he is in bondage. Kṛṣṇa consciousness helps one to get out of the material entanglement, even though one may be engaged in his prescribed duties in terms of material existence. Therefore, without being fully in Kṛṣṇa consciousness, one should not give up his occupational duties.
-Bhagavad Gita Chapter 3 Verse 33, Purport

śrīmān rāsa-rasārambhī
vaṁśīvaṭa-taṭa-sthitaḥ
karṣan veṇu-svanair gopīr
gopī-nāthaḥ śriye ’stu naḥ
Śrī Śrīla Gopīnātha, who originated the transcendental mellow of the rāsa dance, stands on the shore in Vaṁśīvaṭa and attracts the attention of the cowherd damsels with the sound of His celebrated flute. May they all confer upon us their benediction.
-CC Adi Lila 1.17