Actually, this Kṛṣṇa consciousness movement, practically showing how to cultivate the devotional life, taj-joṣaṇāt. And if we do so, then āśu. Āśu means very soon, without delay, even in this life. Even in this life, not that we have to wait for another life. If we practice devotional service in this life, even for few days, still, it will be a permanent asset.
-Lecture on SB 3.25.25 -- Bombay, November 25, 1974

यजन्ते सात्त्विका देवान्यक्षरक्षांसि राजसा: ।
प्रेतान्भूतगणांश्चान्ये यजन्ते तामसा जना: ॥ ४ ॥
Men in the mode of goodness worship the demigods; those in the mode of passion worship the demons; and those in the mode of ignorance worship ghosts and spirits.
-Bhagavad-Gita Chapter 7 Verse 4