Actually, this Kṛṣṇa consciousness movement, practically showing how to cultivate the devotional life, taj-joṣaṇāt. And if we do so, then āśu. Āśu means very soon, without delay, even in this life. Even in this life, not that we have to wait for another life. If we practice devotional service in this life, even for few days, still, it will be a permanent asset.
-Lecture on SB 3.25.25 -- Bombay, November 25, 1974

त्यक्त्वा स्वधर्मं चरणाम्बुजं हरे-
र्भजन्नपक्‍वोऽथ पतेत्ततो यदि ।
यत्र क्‍व वाभद्रमभूदमुष्य किं
को वार्थ आप्तोऽभजतां स्वधर्मत: ॥ १७ ॥
One who has forsaken his material occupations to engage in the devotional service of the Lord may sometimes fall down while in an immature stage, yet there is no danger of his being unsuccessful. On the other hand, a nondevotee, though fully engaged in occupational duties, does not gain anything.
-Shrimad Bhagvatam Canto 1 Chapter 5 Verse 17